It’s long understood that an eye-catching label and recognisable product branding form the basis of a strong marketing campaign. But just how much affect does labelling have when it comes to consumer interaction, and how can you design custom labels to increase your business’s success?
Here’s everything you need to consider for your next custom label order.
Why Use Custom Labels?
The evidence is strong; consistent labelling in consumer products increases brand strength and recognition. Think about your last trip to the supermarket. Even without its wording, you’d be able to recognise the famous brand of baked beans from its turquoise colouring and shield-shaped white nameplate. Similarly, in the chocolate aisle, anyone looking for Dairy Milk will look for purple packaging. This is because major brands establish recognisable labels and packaging design to grow brand loyalty.
However the tide is turning and people now look for value as well as recognisable brands, so the emphasis on SME businesses creating a strong brand has never been more important.
What Can Small Businesses Do?
We realise not all businesses have the history of a major brand, so choosing the right labelling to grow your business is crucial. Using barcode labels to streamline your business is also a cost-effective choice when starting up.
In a recent UK study, it was proven that consumers are more likely to respond positively to products from small businesses that:
1. Catch the eye
2. Engage the brain
So how can you design an eye-catching custom label to engage your audience and encourage brand loyalty?
How to Design a Great Custom Label
To a certain extent, the design of your label depends on your industry. But here are some great tips to point you in the right direction:
1. Be bold
Using a bold colour makes your label stand out in a row of similar products, which helps catch customers’ eyes. Do some product research first and see what colours your competitors use – this will help you provide a contrast on the shelves. Sometimes, using white or black can be an effective method if none of your competitors do.
2. Use a clear font
There’s little more annoying than not being able to read product information on a label. Whether it’s too small, a difficult colour, or an indecipherable font, the aim is to be different, quirky even, but still legible. Remember the information you’re putting on the labels is there for a reason – to be read!
3. Material
There is a wide range of material options for your custom labels, so consider the environment they will be used in – wet or dry, heavy or light wear, etc. – and make the appropriate choice.
4. Borders
Borders draw attention to content, so labels with borders are more likely to be focussed upon. A border can also make a label look more formal, so it’s a good idea if you are in a high-end sector.
5. Images
As with borders, labels with images, as opposed to plain text, are more eye-catching than those without. Look for an image that sums up the product without writing, and keep it subject specific to your product or business name.
6. Personalisation
With the above tips, you’ll have caught consumers’ eyes; now engage their brains. Using multiple labels on shipping packages increases positivity as it shows more effort than a single plain label. Using a conversational tone in important information or a message of thanks or encouragement also leaves a positive impression.
We hope this guide has got your creative juices flowing. To find out more about our custom label printing service or request a quote for your product, contact Tanto Labels today
