When you’re running a small business, it can be tempting to cut marketing in order to save money. But there’s no reason to sacrifice new business opportunities when there are fantastic ways to cost-effectively market your small business.
It’s a competitive world out there. While that means your business has to stay on top of the trends, it also means there are many more fantastic, great value ways to promote your products and services than ever before. Here are six of the best, cost-effective ways to market your small business.
1. Go Viral
Going viral is the perfect way to raise your company’s profile and reputation, as long as it’s positive publicity of course!
Create a positive buzz, do something great for the local community, and social media users could soon pick up on your business story and help you to reach a much wider community.
2. Create a Brand With Great Labelling
Nothing creates great awareness better than a bit of swish branding. And swish branding can be as simple as printing some great custom labelling.
If your products are clearly labelled, then your brand will be easier to communicate. If your labelling is eye-catching and stands out from the crowd, then you’ll instantly be marketing your products too, as you create a buzz around them.
3. Social Media Marketing
It seems like the whole world is on at least one form of social media these days, so it makes business sense that social media marketing is a great way to find new customers.
It’s also cost-effective. You don’t need a huge marketing department or a fabulous budget, you just need a little ingenuity or the help of a social media whizz, and you can be reaching new markets and selling more products in no time. Utilise Facebook groups or reach out to people on Instagram or Twitter to show how you can help them.
4. Online Ads
Even if you only have a small marketing budget, then you can reach new customers online using specialised and targeted adverts.
Using platforms like Facebook or Google, you can easily and quickly target potential customers with particular likes or customers who live in a particular area that you operate within.
5. Word of Mouth
While the internet is a great place for new-age digital marketing strategies, nothing beats good old word of mouth.
Keep your customers happy and go beyond the call of duty for them, and you’ll soon be reaping the rewards as they spread the good word about how your business helped them.
6. Use a Smooth Barcode Label System
There’s no better marketing though than proving that your business can do what it says it can. Having a great product isn’t good enough if your service isn’t up to scratch. One of the best ways to keep your small business running smoothly is to have a barcode label system.
Track orders and check stock levels quickly and efficiently, and your customers will soon be sending you their praise, and passing on your details to their friends and family.
Barcodes Can Help Your Small Business to Market Products and Services!
At Tanto Labels, we’re experts in producing beautiful labels and creating smooth barcode systems to help small businesses to expand. Contact Tanto Labels today to find out how we can help you.
